Apple Is Trying To Purchase Tidal. | Gradient

Apple is trying to purchase Tidal.

Jay Z iPhone Apple

Remember that Jay Z freestyle where he dissed all the Jay Z fans that dared to purchase music through Apple instead of supporting his venture, Tidal? Remember epic-disses like:

You know I came in this game independent right?

Tidal, my own label, same difference

Oh n—-s is skeptical when it’s their own shit

You bought 9 iPhones and Steve Jobs is rich.

Those raps may be reflective of Hov’s country club phase, but they do indicate his disdain for Apple, making the rumors of a Tidal takeover all the more awkward. From The Wall Street Journal:

Apple Inc. is in talks to acquire Tidal, a streaming-music service run by rap mogul Jay Z, according to people familiar with the matter.

Apple is exploring the idea of bringing on Tidal to bolster its Apple Music service because of Tidal’s strong ties to popular artists such as Kanye West and Madonna.

The talks are ongoing and may not result in a deal, these people said. Terms of the potential deal aren’t known.”

It makes sense that Apple would want streaming access to the exclusive album releases Tidal is known for, like Kanye’s The Life of Pablo (Tyler Huckabee’s review here) and Beyonce’s Lemonade. Plus, Tidal has exclusive streaming access to Prince. Despite Tidal’s recent successes, Apple may force Jay to — wait for it — watch the throne.

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To get his new album Cold Answer, (which features the three songs from him you heard on this episode), visit MPJmusic.com.

Subscribe on iTunes.

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