Budweiser Changes Its Name; Wants You Drunk On ‘America’ | Gradient
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Budweiser changes its name; wants you drunk on ‘America’

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Budweiser is America’s beer. Scratch that. America is America’s beer. No, wait, sorry, America is ‘murica’s beer. Yes, that’s right. Good joke. Timely and topical.

Fast Co Design reports that Budweiser has, at least until the November election, changed their name to “America.” Tosh Hall, creative director for JKR (Budweiser’s branding firm), explained the decision, stating: “We thought nothing was more iconic than Budweiser and nothing was more iconic than America.” When Hall finished, a bald eagle landed on his shoulder. The majestic creature, perched on Hall’s steady arm of Liberty, carefully reviewed each word for correct punctuation and Freedom™. The eagle shed a single tear, but it was not the cries of a sorrowful bird, but of a bird beaming with pride for her great nation. 

Hall and Budweiser certainly have their fingers on the pulse of the American public. Donald Trump spent the last 11 months of his campaign repeatedly shouting  “AMERICA” while wearing a hat that reads “AMERICA” to anyone listening. And it worked. So who can blame Budweiser — besides people concerned about the long-term viability of the Republic — for fracking the moral reserve Earth’s greatest nation to boost the brand? Mark Wilson, writing for Fast Co Design, recounts his conversation with Budweiser VP Ricardo Marques:

Whether the can can be consumed sincerely or ironically is paramount to its success, not as a commercial product (because a lot of people would buy a 12-pack entirely for the joke of it), but as a piece of branding in Budweiser’s patriotically brewed empire. The tagline for the entire related media campaign is meant to be incredibly sincere, even inspiring message: “America is in your hands.” When I ask Marques, jokingly, if drinking Budweiser now means you’re drinking America, his reply is dead serious. “In a way, it is true,” he says. “If you think about Budweiser as the most iconic American brand when it comes to beer, it’s probably not incorrect.”

A pair of beers in, and I’m suddenly inclined to agree.

God bless America. And America. 

New Pod Flow: Sounds Good With Branden Harvey “Jason Russell”

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Jason is the cofounder of the iconic non-profit Invisible Children which was founded to increase awareness of the horrendous activities of the LRA in Central Africa. Jason was also the director of the iconic Kony 2012 film that took the world by storm. In this two-part interview Jason and Branden talk about what it means to create a movement, what Jason experienced during his breakdown and subsequent recovery, and Jason’s experience in the world of theater.

New Pod Flow: Animalators, “ Aharon Rabinowitz”

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Aharon Rabinowitz is the head of marketing for Red Giant based in New York City. During our conversation, we discussed the importance of work life balance, his start as a production intern at Sesame Street and why artist’s feel personally offended when you reject their work.

New Pod Flow: In Case You Missed It, Episode 040

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United gets their cheap on, fake news, and Trump hired who?

New Pod Flow: Scribble & Jam, “Artist Matthew Perryman Jones”

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Welcome to Episode IV. This week, Dan spends some time with his favorite singer/songwriter, Matthew Perryman Jones. Matthew and Dan talk about panic attacks, growing up in Atlanta, the way music is informed by pain and suffering and the way music gives freedom.

If you have spent any time watching television in the last decade you have most likely heard one of Mattew’s songs on shows like Grey’s Anatomy, Pretty Little Liars, One Tree Hill and many others. His insightful writing and voice have drawn comparisons to Leonard Cohen and Jeff Buckley, and he is on the short list of songwriters who skillfully weave the deeply philosophical and the vivid utterly human without ever losing sight of either.

To get his new album Cold Answer, (which features the three songs from him you heard on this episode), visit MPJmusic.com.

Subscribe on iTunes.

New Pod Flow: Sounds Good With Branden Harvey “Next Steps After the Presidential Election”

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Branden sits down with writer and speaker Tyler Huckabee days after Donald Trump was elected President of the United States to talk about empathy, justice, listening, and where we go from here.

New Pod Flow: In Case You Missed It, Episode 039

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Special Election Edition, President Trump to legalized weed and everything in between.

This week we reflect on the election and discuss our strategies for staying sane.

New Pod Flow: Animalators, “Illo

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Luca and Ilenia are the founders of Illo, a studio based in Turin, Italy.  During our conversation, we discussed their self-driving video bot named Algo, how Illo was formed and how they’ve crafted a unique office culture.

New Pod Flow: In Case You Missed It, Episode 038

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This week we discuss Beyonce’s night at the CMAs, last minute election plans and how SNL might save us all.

Subscribe on iTunes and Stitcher.

New Pod Flow: It’s a Bird, It’s a Plane, It’s a Podcast: Doctor Strange

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We appreciate everyone sticking with us through this long hiatus but are planning our return even as we speak, with a bunch of new goodies and an updated format. In the meantime, here’s a brief primer on Marvel’s Sorcerer Supreme, Doctor Strange — just so you can go into the movie knowing what you’re getting yourself into.

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