We all love cotton, we all wear cotton, we all trust cotton. It is the most-used setting on our irons, the most common material in our clothes, in our towels, and in our sheets. We love its non-sticking, non-pilling, easy-washing, feel-good, low-maintenance texture, and we just can’t get enough of it. Cotton farming actually accounts for over 71 percent of global production, and every year there is about 20 million tons(!) of cotton produced.
So, who cares right? Well, we apparently should. WWF Global studies show that cotton production is taking a very bad hit on the environment. Here are the details of its negative effects in three easy points:
- Tons of water usage: It takes 20,000 liters of water to make 1kg of cotton (the equivalent of a pair of jeans and a t-shirt). The amount of water usage affects large River Basins such as the Indus River, the Murray-Darling Basin, and the Rio Grande.
- Chemicals hurt the air: Farms producing cotton are using harmful chemicals which makes for bad water and bad air. (According to WWF, “agriculture is the largest source of pollution in most countries.”)
- Destroys ecosystems: Large amounts of water and bad chemicals/pesticides from cotton farming has already destroyed a few ecosystems (such as: the Aral Sea).
So, things are not looking good for the standard cotton farms, but not to worry! There is such a thing as organic and fair trade cotton that fixes these pollution issues. But like most other organic and fair trade products, it is not exactly on retailers’ radars’, especially in the fast, cheap fashion trend stores of the United States like H&M and Forever21.
So in order to raise awareness, Rank a Brand decided to survey 37 company’s public information to take a look at their cotton policy, sourcing, and traceability.
Take a look and see how everyone did:
Bravo to Ikea (12), H&M, (9), Adidas (7.75), Nike (6.75) and Marks & Spencer (5.5). Not too shabby (as cotton goes)! Now keep in mind, some of the companies that scored zero may just not be publicly reporting their cotton policies. The goal of the survey isn’t vilification, but awareness. The director of WWF’s market transformation initiative Richard Holland told Huff Post, “Companies are not particularly feeling the pressure that they should be doing something. But now it’s possible to source more sustainable cotton, and the next five years will be critical in making enormous change.”
Jason is the cofounder of the iconic non-profit Invisible Children which was founded to increase awareness of the horrendous activities of the LRA in Central Africa. Jason was also the director of the iconic Kony 2012 film that took the world by storm. In this two-part interview Jason and Branden talk about what it means to create a movement, what Jason experienced during his breakdown and subsequent recovery, and Jason’s experience in the world of theater.
Aharon Rabinowitz is the head of marketing for Red Giant based in New York City. During our conversation, we discussed the importance of work life balance, his start as a production intern at Sesame Street and why artist’s feel personally offended when you reject their work.
United gets their cheap on, fake news, and Trump hired who?
Welcome to Episode IV. This week, Dan spends some time with his favorite singer/songwriter, Matthew Perryman Jones. Matthew and Dan talk about panic attacks, growing up in Atlanta, the way music is informed by pain and suffering and the way music gives freedom.
If you have spent any time watching television in the last decade you have most likely heard one of Mattew’s songs on shows like Grey’s Anatomy, Pretty Little Liars, One Tree Hill and many others. His insightful writing and voice have drawn comparisons to Leonard Cohen and Jeff Buckley, and he is on the short list of songwriters who skillfully weave the deeply philosophical and the vivid utterly human without ever losing sight of either.
To get his new album Cold Answer, (which features the three songs from him you heard on this episode), visit MPJmusic.com.
Branden sits down with writer and speaker Tyler Huckabee days after Donald Trump was elected President of the United States to talk about empathy, justice, listening, and where we go from here.
Special Election Edition, President Trump to legalized weed and everything in between.
This week we reflect on the election and discuss our strategies for staying sane.
Luca and Ilenia are the founders of Illo, a studio based in Turin, Italy. During our conversation, we discussed their self-driving video bot named Algo, how Illo was formed and how they’ve crafted a unique office culture.
This week we discuss Beyonce’s night at the CMAs, last minute election plans and how SNL might save us all.
We appreciate everyone sticking with us through this long hiatus but are planning our return even as we speak, with a bunch of new goodies and an updated format. In the meantime, here’s a brief primer on Marvel’s Sorcerer Supreme, Doctor Strange — just so you can go into the movie knowing what you’re getting yourself into.