WHAT IS GRADIENT?
Gradient exists to advance identity and culture.
SOUNDS LIKE YOU GUYS HAD A MEETING ABOUT THAT.
We did! Several!
WHAT DOES IT MEAN?
The world around you is full of culture. It’s art, politics, technology, economics, music, social causes and sports. The world inside of you is your identity. It’s wholeness, sexuality, spirituality, relationships and love. We’re here to explore those elements, and the overlaps and spaces between them. We’re here to pursue powerful stories through in-depth reporting, longform features and to bring context to the news.
SOUNDS PRETTY BROAD.
It is, but life is broad. We believe that most people have a lot of different interests, and that those interests interact in a lot of different ways. Gradient exists in that intersection because most people live in that intersection. We resist easy labels, because we find that real meaning starts to happen once you move past labels. We don’t want to put too many parameters on what we cover or how we cover it, because life happens fast in the twenty-first century and we want to have the freedom to happen right alongside it. Basically, Gradient is going to cover news updates, pop culture commentary, movie, TV and music reviews, tech, sports, and political analysis, and we’ll also feature personal essays from thoughtful writers. Broad? Sure. But these things are important, and that’s what we aim to cover.
HOW ARE YOU GOING TO DO ALL THIS?
Lots of ways. Written articles (like this!) from our own staff and other contributors, podcasts, multimedia content, conversations with people we admire and maybe even other ideas down the road. Everything will be split into one of three sections. Reactions, where we give quick opinions on important news happening throughout the day. The Review, where we say things that need to be said about music, movies, television and other kinds of popular art. And finally, The Mirror where we give social commentary on the human experience. Like we said, we resist labels, so don’t be surprised if these categories bleed into each other. Think of them as more like guidelines to help you navigate our website than boxes.
SO WHY DO YOU CALL IT GRADIENT?
Webster’s Dictionary defines “Gradient” as “a place wh—” you know what, never mind. Nothing is more boring than reading Webster’s Dictionary’s definition of something (except, perhaps, reading about how boring the dictionary is, but we’re already down that rabbit hole.) Gradient is the space between the extremes. It’s not polarized. It’s not inflammatory. It’s OK with tension. It’s a good spot for conversation. It’s space we’re looking to live in more often and, frankly, we know we’re not the only ones.
Well, what’d you expect? You’re reading an “About Us” section. The best way to figure out what we’re all about is to like us on Facebook, follow us on Twitter, and check out the content we’re creating. You can start by—
I KNOW HOW TO USE A WEBSITE.
CAN I GET INVOLVED?
We’d love it. If you’d like to write for us, you can submit article pitches here. If you’re interested in advertising, talk to us here. All other inquiries can be submitted to here. Since we’re pretty busy right now, give us at least a business week to respond before sending us a follow-up email.