Vinyl Made More Money Than Free Streaming Last Year (Duh.) | Gradient

Vinyl Made More Money Than Free Streaming Last Year (Duh.)


Kids these days, with their kale sexts and their drugs or whatever. But you know what kids are really into? Vinyl records. These days, you can’t snapchat a selfie without getting a pic of a Millennial buying the latest Miley Cyrus album on vinyl. It’s not your imagination! A new study shows that in 2015, vinyl records made more money than the first tier of music streaming services like YouTube and Spotify. Via Pitchfork:

Vinyl LP/EP sales rose 32% in 2015 to $416 million, their highest level since 1988, the U.S. record industry group said. That’s still a fraction of overall industry revenues, which edged higher by 0.9% over 2014 to an estimated $7 billion. But it’s more than the revenue generated from on-demand, ad-supported streaming, which grew 31% to $385 million.

That’s another way of saying people buying music made more money than people listening to music for free, which isn’t exactly huge news. The advertising dollars for free streaming services remains a profit-turning idea in its infancy for the time being, and the fact that one of recorded music’s earliest modes remains more profitable than the glorious new age of streaming music says as much about how much the music industry has to figure out for its future as it does kids and their crazy purchasing habits.

Regardless, a new uptick in profitability means a new uptick in artists making money for their music. Haha. Just kidding. 

New Pod Flow: Sounds Good With Branden Harvey “Jason Russell”


Jason is the cofounder of the iconic non-profit Invisible Children which was founded to increase awareness of the horrendous activities of the LRA in Central Africa. Jason was also the director of the iconic Kony 2012 film that took the world by storm. In this two-part interview Jason and Branden talk about what it means to create a movement, what Jason experienced during his breakdown and subsequent recovery, and Jason’s experience in the world of theater.

New Pod Flow: Animalators, “ Aharon Rabinowitz”


Aharon Rabinowitz is the head of marketing for Red Giant based in New York City. During our conversation, we discussed the importance of work life balance, his start as a production intern at Sesame Street and why artist’s feel personally offended when you reject their work.

New Pod Flow: In Case You Missed It, Episode 040


United gets their cheap on, fake news, and Trump hired who?

New Pod Flow: Scribble & Jam, “Artist Matthew Perryman Jones”


Welcome to Episode IV. This week, Dan spends some time with his favorite singer/songwriter, Matthew Perryman Jones. Matthew and Dan talk about panic attacks, growing up in Atlanta, the way music is informed by pain and suffering and the way music gives freedom.

If you have spent any time watching television in the last decade you have most likely heard one of Mattew’s songs on shows like Grey’s Anatomy, Pretty Little Liars, One Tree Hill and many others. His insightful writing and voice have drawn comparisons to Leonard Cohen and Jeff Buckley, and he is on the short list of songwriters who skillfully weave the deeply philosophical and the vivid utterly human without ever losing sight of either.

To get his new album Cold Answer, (which features the three songs from him you heard on this episode), visit

Subscribe on iTunes.

New Pod Flow: Sounds Good With Branden Harvey “Next Steps After the Presidential Election”


Branden sits down with writer and speaker Tyler Huckabee days after Donald Trump was elected President of the United States to talk about empathy, justice, listening, and where we go from here.

New Pod Flow: In Case You Missed It, Episode 039


Special Election Edition, President Trump to legalized weed and everything in between.

This week we reflect on the election and discuss our strategies for staying sane.

New Pod Flow: Animalators, “Illo


Luca and Ilenia are the founders of Illo, a studio based in Turin, Italy.  During our conversation, we discussed their self-driving video bot named Algo, how Illo was formed and how they’ve crafted a unique office culture.

New Pod Flow: In Case You Missed It, Episode 038


This week we discuss Beyonce’s night at the CMAs, last minute election plans and how SNL might save us all.

Subscribe on iTunes and Stitcher.

New Pod Flow: It’s a Bird, It’s a Plane, It’s a Podcast: Doctor Strange


We appreciate everyone sticking with us through this long hiatus but are planning our return even as we speak, with a bunch of new goodies and an updated format. In the meantime, here’s a brief primer on Marvel’s Sorcerer Supreme, Doctor Strange — just so you can go into the movie knowing what you’re getting yourself into.